Driving Growth

Growing Brands, Delivering Results

At Evergreen Media, our digital lead generation campaigns are designed to attract high-quality leads for your business. Utilising a mix of SEO, PPC (Google Ads), social media marketing and email campaigns, we create targeted strategies that resonate with your audience. Our approach focuses on driving relevant traffic to your website, capturing leads through optimised landing pages, and nurturing them through personalised content. By leveraging advanced analytics, we continuously refine our campaigns to maximise ROI and ensure a steady flow of potential customers to your business.

Our Services Include:

  1. Digital Marketing Strategy: We create tailored digital marketing strategies aligned with your business goals, ensuring relevance and effectiveness.
  2. SEO and Content Marketing: Our SEO and content marketing services boost your online visibility, driving organic relevant traffic to your website.
  3. Social Media Management: We manage your social media presence, crafting engaging content that resonates with your target audience.
  4. PPC and Email Marketing: Our PPC (Google Ads) and email marketing campaigns generate high-quality leads.
  5. Analytics and Reporting: We provide extremely detailed analytics and reporting to measure the success of our campaigns and make data-driven decisions.

Why Choose Evergreen Media?

  • Proven Expertise: Decades of experience in B2B and trade publishing across various industries.
  • Customised Solutions: Tailored strategies to meet your specific needs and budget.
  • Results-Driven: Focus on generating quality leads and driving revenue.
  • Comprehensive Support: Continuous communication and support throughout our partnership.

Case studies

We take pride in our extensive experience and proven success in B2B digital marketing. Here’s a glimpse into some of the work we’ve done, and continue to do, for our clients:

Client: Leading Construction Firm

Challenge: Increase brand visibility and generate high-quality leads.

Solution: Developed a comprehensive digital marketing strategy, including SEO, PPC campaigns, and content marketing. We also redesigned their website, incorporating best practice for organic search traffic.

Result: Achieved an 89% increase in website traffic, a 77% increase in page views and a 30% boost in lead generation within six months.

Client: Prominent Food Manufacturer and Dairy Producer

Challenge: Launch a new website, drive customer sign-ups and implement an online ordering system for existing and new customers in the food resale business.

Solution: Implemented a highly visual and product focused website, with request a quote e-commerce integration, as well as a clear call to action for potential customers to sign up. Used SEO to target the right customers and audiences.

Result: The website users increased by 249% within the first 4 months. Client received consistent requests to sign up for accounts – at least one a day. Staff were trained on using and updating the e-commerce system, and were able to fill orders, liaise with customers and maintain stock levels.

Client: Raw Cosmetic Ingredients Producer

Challenge: Improve organic search results on Google and drive sales and enquiries.

Solution: Utilized Google Ads and SEO. We worked with the company’s website developer to ensure their new website was correctly set up from the planning stage. We also ran the company LinkedIn page and increased organic connections and exposure by 300%.

Result: Enquiries improved by 174% within 3 months of the campaign launch. (from 39 in Aug 23 to 107 in Nov 23). Improved first page results on the SERPs from 67 to 187 within 12 months (i.e. 179%).

Client: Speciality Raw Materials and Ingredients Distributor

Challenge: Develop new international website designed to reach manufacturing industry buyers in six specific industry sectors in Ireland, the United Kingdom, Australia, South Africa, Nigeria and Kenya. Drive sales and enquiries through organic and paid search results. Improve brand visibility and get new sales leads that are relevant to the industries they serve.

Solution: Intensive keyword research prior to website design and development guided the process for content and pages. Launched Google Search campaigns, LinkedIn Growth and Lead Generation campaigns to improve both brand awareness and sales enquiries.

Result: We achieved 500 clicks in organic search in the first month of launch and improved this by 175% within a year. We improved first page positions for search queries by 567% within a year as well.  We increased LinkedIn followers and management connections by 120% and client gets between 8 – 15 leads per month off LinkedIn Lead Gen campaigns that are of high quality. Client is exceptionally pleased with the quality and quantity of sales enquiries being received from all their target areas.

Client: Pharmaceutical Packaging and Contract Manufacturing Company

Challenge: Develop a new website and improve enquiries through organic search.

Solution: The website was developed implementing best practice in Search Engine Optimisation, with in-depth keyword research being undertaken to target this very specific sector. Content generated to align with the keyword research. We then also launched a very small Google Search campaign.

Result: Enquiries improved from an average of 5 per month to at least 3 marketing qualified leads per day.

General

These are just some of the business sectors we have focused on:

  • Access control equipment
  • Architectural fabrics
  • Bakery chain
  • CAE software
  • Civil engineering
  • Coffee supplier
  • Cosmetic and personal care packaging
  • Food distribution and sales
  • Food ingredients
  • Food manufacturing machinery
  • Health supplements
  • Legal practice
  • Life coach
  • Lighting
  • Merchant capital
  • Modular structures
  • Ophthalmology practitioner
  • Pharmaceutical manufacturing
  • Plumbing services
  • Printing foils
  • Raw cosmetic ingredients
  • Satellite communications equipment
  • Solar solutions
  • Steel suppliers
  • Store display designers
  • Sustainable energy storage
  • Wineries

Countries

While we are based in South Africa, we have also undertaken campaigns worldwide, including:

  • Australia
  • Western and Eastern Europe
  • Ireland & UK
  • Asia
  • India
  • East, West and Southern Africa
  • Middle East & North Africa
  • Turkey
  • USA
  • South America

Let’s Grow Your Brand

At Evergreen Media, we are committed to helping your business grow. Contact us today to learn more about how we can elevate your digital marketing efforts and drive success and growth for your company.