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Industrial marketing

Industrial marketing in a digital world

There’s no doubt sales and marketing has evolved tremendously and at mind-blowing pace over the past two decades. From the relative simplicity of the old days where print advertising, trade exhibitions and the ‘telephone slog’ were all industrial marketers had to consider, they are now overwhelmed by almost countless means to market and sell a company’s products or services to the right people.

These include:

  • Your Own Website
  • Pay Per Click (PPC) Search Advertising
  • Lead Generation Campaigns
  • Effective Search Engine Optimisation (SEO)
  • Google My Business
  • Social Media Pages for your company – these include LinkedIn, Facebook, Twitter, Instagram, Pinterest
  • Social Media Advertising
  • Email Newsletters
  • Directory Websites
  • Display Advertising
  • Google Shopping Campaigns
  • Retargeting or Remarketing
  • Demand-Side Advertising (DSP)
  • Video Ads
  • Influencers

The benefit is an ability to expose your business to a wider audience than was ever available through traditional media and, at the same time, target a more relevant buyer who is actively searching your products and services, all while being able fine tune your marketing spend more effectively to achieve the highest return on investment. But, the abundance of available options can result in confusion so you need a professional services firm like ours to guide you through the maze and best position your company.

Everyone will tell you with absolute certainty that Influencers are the next big thing; or social media delivers the most leads; a great website is all you need; or an e-commerce store will be your saving grace. But what’s the truth? That’s where Evergreen Media comes in.

With an in-depth knowledge of the industrial and manufacturing sectors, we will guide you in selecting the correct channels and options for YOUR specific industry and the products or services you provide. While we offer numerous digital marketing strategies; we’ll never recommend one that isn’t going to work for you.

The services we offer include:

Exhibition catalogues

Digital advertising and marketing

Lead generation

Search engine marketing (SEM)

Search engine optimisation (SEO)


Social media

Content development

Proofreading and copy editing


Website design and development

Website management and reporting