The significance of B2B lead generation campaigns
A well-defined target audience and message with a focused B2B leads campaign will result in better ROI. Focus on quality over quantity for more meaningful results....
Author: Louise Coetzee
How are companies using Artificial Intelligence in marketing and advertising?
Leverage AI's capabilities to improve targeting, personalisation, efficiency and customer experiences in marketing and advertising....
The importance of designing and optimising your B2B website for targeted audiences
In today's digital age, a well-designed and optimised website plays a crucial role in the success of any B2B business. It serves as the virtual front door, the first impression that potential customers have of your company. But creating a website is not just about...
The ultimate guide to online B2B marketing
Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, B2B marketers have a lot to juggle when developing a marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting the right audience, your promotions and...
SEO is a one-time or sometime initiative
Bruce Clay myth busts one of the most common misconceptions regarding search engine optimisation - that a once off SEO project is enough. And then you needn't bother to do anything ever again. Read on and follow the links to find out more. Owning a website...
Why you should be out there right now – 5 steps to help you plan your marketing in horrible times
So, the COVID-19 lockdown has messed with life as we know it. All those marketing plans carefully strategised and worked out for 2020? Thrown out! All those events you were going to host? Dumped! The marketing budget you were allocated? Probably cut down drastically! Your head’s...
It’s business UN-usual for SMMEs during Covid-19
Many small and medium-sized enterprises have had their whole world turned upside down due to the Coronavirus pandemic. Tried and tested business practices; reliant on sales reps and face to face visits, as well as full teams in the office and on the factory floor, are all falling...
B2B turns to digital marketing in the wake of coronavirus outbreak
The national state of emergency due to the Covid-19 pandemic has led to companies having to rethink their marketing plans for the year. Event after event is being cancelled or postponed, face-to-face meetings are not advisable and many people are working from home. How do...
Don’t waste your digital resources
In our previous blog, we discussed the basics of optimising your website and pointed out that there was no point in having a website unless you made it work for your company. We went through the small things you should be doing to ensure you...
Using your digital assets
I’ve spent the past two decades running various directory sites which, in turn, lead me to researching and analysing any number of B2B company websites. And, while this article is directed primarily at small to medium enterprises, I found the same problems over and over...