Natalie da Silva (Managing Director) and Louise Coetzee (Operations Director) have worked in business-to-business (B2B) and trade publishing for more than three decades with specific experience in the building and construction; architectural; general industrial; food and beverage manufacturing; pharmaceutical and cosmetics manufacturing; as well as the printing and packaging sectors.
The in-depth knowledge gained over the years in both the traditional sphere of publishing, as well as managing their respective business entities through media’s evolution to the world of digital and search marketing, has given Natalie and Louise distinctive insight into both sides of the coin – the manufacturer or supplier selling a specific product or service as well as the audience or potential client in need of and wanting to buy that product or service.
This deep knowledge and understanding of how specialist B2B industrial marketing can be most effectively devised to reach your customers and an ability to carefully plan and position your campaign accurately, places the Evergreen team in the unique position to deliver effective results to your business across the myriad media available today – and simplify it all for you in the process.
We’re sleek, dedicated, focussed and all about results. We understand the difficulties that come with marketing highly specialised products to a highly specialised audience. But we know how to do it!
We will meet with you to develop a specific, individual marketing strategy and campaign for your company after having obtained a clear and thorough understanding of your business, its needs, markets and clients. The strategy will be aligned to your marketing budget and focus on a methodical, step-by-step action plan to deliver relevant and measurable results.