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SEO is a one-time or sometime initiative

Bruce Clay myth busts one of the most common misconceptions regarding search engine optimisation – that a once off SEO project is enough. And then you needn’t bother to do anything ever again. Read on and follow the links to find out more.

Owning a website is a bit like owning a house. You need to invest in it to keep it working well and looking good. You wouldn’t invest in real estate never to touch the house again. And you shouldn’t do that with a website, either.

Let’s myth-bust the concept of SEO as a one-time or sometime thing. In this article:

Follow this link for the full article.

Written by: Louise Coetzee

Louise Coetzee is a digital marketing specialist and a director of Evergreen Media. She has worked in the publishing industry for 30 years, primarily in B2B, and is an expert in SEO, digital advertising, content writing and website planning. Evergreen Media focuses on SME’s in the industrial sector. All three directors and our team understand that B2B in this sector is highly specialised and needs a focused and well-planned approach in order to succeed in the digital space. Get in touch if you would like to find out more.

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